Resources · Calculator

Automation ROI calculator.

An honest tool. If the numbers don't work, don't do it. If they do, we can scope it.

Estimate your automation ROI

Plug in real numbers from your team. Nothing is sent anywhere — math runs in your browser.

Hours saved per month

28 h

Monthly savings

$1,260

Annual savings (year 1)

$15,120

Annual savings after build + tooling

$7,120

Payback period

6.3 months

3-year ROI

467%

These numbers describe your workflow.

If they line up, send us the workflow and we can shape a clear next step.

Tell us the problem →

How to read the numbers

  • · Payback <6 months: green light — most SMB automations land here.
  • · Payback 6–12 months: still worth it if the workflow is mission-critical.
  • · Payback >12 months: probably scoped too big. Trim scope or skip.

How to use this calculator

  1. Pick one workflow. Company-wide calculators inflate things. Scope to one concrete process: lead intake, recurring invoicing, customer onboarding.
  2. Time one real week. Don't estimate — observe. The most common mistake is undercounting monthly hours by 2x.
  3. Use loaded cost, not gross wage. Real cost is ~1.3–1.5x gross wage in the U.S.
  4. Be conservative on automatable %. If you input 90%, you're likely underestimating edge cases. Start at 60–70%.

Frequently asked questions

How do I know what % of a workflow is automatable?+

A practical rule: anything that's the same every time (copy-paste between tools, sending a templated email, routing based on rules) is automatable. Judgment calls, exceptions, and customer-facing nuance usually aren't. Most well-scoped SMB automations end up between 60 and 80%.

What's a realistic loaded hourly cost for SMB ops staff?+

Loaded cost = salary + payroll taxes + benefits + overhead, divided by hours worked. For U.S. SMB ops/admin staff this is typically $35–55/h, even when the gross wage looks lower.

Why include monthly tooling cost?+

Most automations sit on top of SaaS (Make, n8n, Airtable, OpenAI API). Those costs compound. A calculator that ignores them flatters the result and disappoints in production.

What payback period should I aim for?+

Under 6 months is the green zone — most well-scoped SMB automations land there. 6–12 months is still defensible for mission-critical workflows. Over 12 months usually means the scope is too ambitious; trim or skip.

Are my inputs stored anywhere?+

No. The math runs entirely in your browser. We don't see your numbers unless you book a call and tell us.

Want us to sanity-check your numbers?

Show us the workflow. If the numbers work, you walk away with a fixed-price scope. If they don't, we'll tell you why.

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Automation ROI Calculator for Small Businesses